APA Style

Doyle, P.. (1990). Building successful brands the strategic options . : .

Chicago Style

Doyle, P.. Building successful brands the strategic options. : , 1990. Article.

MLA Style

Doyle, P.. Building successful brands the strategic options. : , 1990. Article.

Turabian Style

Doyle, P.. Building successful brands the strategic options. : , 1990. Article.