APA Style

Dibb, S., Simkin, L.. (1993). The strength of branding and positioning in services . : .

Chicago Style

Dibb, S., Simkin, L.. The strength of branding and positioning in services. : , 1993. Article.

MLA Style

Dibb, S., Simkin, L.. The strength of branding and positioning in services. : , 1993. Article.

Turabian Style

Dibb, S., Simkin, L.. The strength of branding and positioning in services. : , 1993. Article.