APA Style

De Chernatony, L. Segal-Horn, S.. (2001). Building on Services' Characteristics to Develop Successful Services Brands . : .

Chicago Style

De Chernatony, L. Segal-Horn, S.. Building on Services' Characteristics to Develop Successful Services Brands. : , 2001. Article.

MLA Style

De Chernatony, L. Segal-Horn, S.. Building on Services' Characteristics to Develop Successful Services Brands. : , 2001. Article.

Turabian Style

De Chernatony, L. Segal-Horn, S.. Building on Services' Characteristics to Develop Successful Services Brands. : , 2001. Article.