APA Style

William D., Perreault Jr., Jerome E.. (2002). Basic Marketing A Global Managerial Approach (14th edition). : McGraw-Hill.

Chicago Style

William D., Perreault Jr., Jerome E.. Basic Marketing A Global Managerial Approach. 14th edition : McGraw-Hill, 2002. .

MLA Style

William D., Perreault Jr., Jerome E.. Basic Marketing A Global Managerial Approach. 14th edition : McGraw-Hill, 2002. .

Turabian Style

William D., Perreault Jr., Jerome E.. Basic Marketing A Global Managerial Approach. 14th edition : McGraw-Hill, 2002. .