APA Style

Philip T. Kotler, Gary Armstrong. (2017). Principles of Marketing th Ed (17th edition). : Pearson.

Chicago Style

Philip T. Kotler, Gary Armstrong. Principles of Marketing th Ed. 17th edition : Pearson, 2017. .

MLA Style

Philip T. Kotler, Gary Armstrong. Principles of Marketing th Ed. 17th edition : Pearson, 2017. .

Turabian Style

Philip T. Kotler, Gary Armstrong. Principles of Marketing th Ed. 17th edition : Pearson, 2017. .