APA Style

William D. Perreault, McCarthy, E. (2005). Basic Marketing: A Global Managerial Approach (18th edition). : McGraw-Hill Publishing Company.

Chicago Style

William D. Perreault, McCarthy, E. Basic Marketing: A Global Managerial Approach. 18th edition : McGraw-Hill Publishing Company, 2005. .

MLA Style

William D. Perreault, McCarthy, E. Basic Marketing: A Global Managerial Approach. 18th edition : McGraw-Hill Publishing Company, 2005. .

Turabian Style

William D. Perreault, McCarthy, E. Basic Marketing: A Global Managerial Approach. 18th edition : McGraw-Hill Publishing Company, 2005. .