APA Style

Kotler, Philip, Gary Armstrong, Marc Oliver Opresnik. (2018). Principles ofMarketing (17th edition). : New York: Pearson.

Chicago Style

Kotler, Philip, Gary Armstrong, Marc Oliver Opresnik. Principles ofMarketing. 17th edition : New York: Pearson, 2018. .

MLA Style

Kotler, Philip, Gary Armstrong, Marc Oliver Opresnik. Principles ofMarketing. 17th edition : New York: Pearson, 2018. .

Turabian Style

Kotler, Philip, Gary Armstrong, Marc Oliver Opresnik. Principles ofMarketing. 17th edition : New York: Pearson, 2018. .