APA Style

William D. Perreault, E.Jerome. (2002). Basic Marketing - A Global Managerial Approach (14th edition). : .

Chicago Style

William D. Perreault, E.Jerome. Basic Marketing - A Global Managerial Approach. 14th edition : , 2002. Text.

MLA Style

William D. Perreault, E.Jerome. Basic Marketing - A Global Managerial Approach. 14th edition : , 2002. Text.

Turabian Style

William D. Perreault, E.Jerome. Basic Marketing - A Global Managerial Approach. 14th edition : , 2002. Print.