APA Style

Philip Kotler, Gary Armstrong. (2007). Principles of Marketing, 12th Edition (12th). : Pearson Education.

Chicago Style

Philip Kotler, Gary Armstrong. Principles of Marketing, 12th Edition. 12th : Pearson Education, 2007. .

MLA Style

Philip Kotler, Gary Armstrong. Principles of Marketing, 12th Edition. 12th : Pearson Education, 2007. .

Turabian Style

Philip Kotler, Gary Armstrong. Principles of Marketing, 12th Edition. 12th : Pearson Education, 2007. .