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Image of Advertising and Promotion: An Integrated Marketing Communications Perspective

Advertising and Promotion: An Integrated Marketing Communications Perspective

Belch, George E., Belch, Michael A. - Personal Name

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GCA0487

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Detail Information

Series Title	-
Call Number	HF5823 2147
Publisher	McGraw-Hill : ., 2021
Collation	-
Language	English
ISBN/ISSN	9781260570991, 1260570991
Classification	NONE
Content Type	-

Media Type	-
Carrier Type	-
Edition	12th edition
Subject(s)	Sales promotion, Communication in marketing, Adver
Specific Detail Info	-
Statement of Responsibility	-

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